Why advertise on Facebook?
To find people who are interested in products or services like yours. Facebook and Instagram advertising is generally best for businesses looking to get in front of consumers. It is ideal for eCommerce and online retailers.
How can I reach potential customers?
Facebook uses interest and behavior targeting. If consumers display a certain behavior or interest when browsing Facebook and Instagram, we can target those interests to show your ads to these consumers. Another powerful form of targeting is known as a lookalike audience. If you have a list of consumers or high value customers, we can upload that list to Facebook and turn it into a lookalike audience where Facebook will find users similar to the ones you upload.
Similar to LinkedIn, we need to create a marketing funnel in order to create awareness and move the right consumers to action on your website. Our marketing funnel generally consists of three campaigns (if eCommerce or online retailer): a cold campaign (prospecting), a warm campaign (retargeting previous site visitors), and a hot campaign (people who have viewed or added a product to their online shopping cart). Depending on how ready consumers are to do business with you, we may only need to operate within two stages of the funnel--it all depends on your business and products/services.
What can I expect from Reanimate Marketing?
Prospect audience research and creation
Warm audience creation based on website sections, page engagers, and video viewers (more segmented audience lists allow us to create more targeted ads)
A marketing funnel that uses cold, warm, and hot audiences (to be defined in strategy phase)
Ad copy that entices people to complete an action on your website
Website analytics setup (if applicable) and maintenance to ensure data is tracked appropriately inside Google Ads and across all website channels
Graphics for use across all campaigns
Additional service aspects based on your marketing goals
Ready to discuss your advertising goals?
Fill out the form below and let's set up a time to talk.